Definition of sweepstakes refers to a promotional contest where participants enter for a chance to win prizes, usually without having to make a purchase. In a sweepstakes, entries are often collected through various means such as online forms, social media interactions, or physical mail. The winners are typically chosen at random, which adds an element of excitement and chance to the process. Unlike lotteries, sweepstakes do not require participants to pay for a ticket, making them an appealing option for both marketers and consumers. Overall, sweepstakes are a popular marketing strategy that engages audiences and promotes brand awareness.
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