Sweepstakes marketing is a promotional strategy that businesses use to engage customers and boost brand awareness. By offering prizes or incentives through random drawings, companies can attract attention and encourage participation from potential customers. This approach not only increases consumer interest but also helps in building a database of leads for future marketing efforts. Participants often provide their contact information in exchange for a chance to win, allowing businesses to follow up with targeted campaigns. Overall, sweepstakes marketing is an effective method for driving traffic and enhancing customer loyalty while creating excitement around a brand or product.
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