What are two disadvantages of using contests and sweepstakes as a promotional tool? One significant drawback is the potential for low engagement, as many participants may enter just for the prize rather than developing a genuine interest in the brand. This can lead to a superficial connection and minimal long-term loyalty. Another disadvantage is the legal complexities involved in organizing these promotions. Businesses must navigate regulations and ensure compliance with various laws, which can be time-consuming and costly. Ultimately, while contests and sweepstakes can attract attention, they may not always yield the desired results in building a loyal customer base.
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